Thursday, December 13, 2012

http://theweek.com/article/index/212130/borders-goes-bankrupt-the-end-of-the-bookstore

The above link points out several important things.  Borders was not a failure because it sold books.  Border's was a failure because like any business that fails, it did not live up to the changing style in which people live.  There is a demand for eBooks (and whether or not this is positive or negative is a discussion I will save for a later blog) and to be successful as a company working in books this must be acknowledged.

The link also points out that while Border's is gone that books themselves are not (we can always rely on human sentimentality and nostalgia to keep things alive).

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